Toronto, ON (June 30, 2011) – Social Scratch, a new, social media platform that allows avid social media users to monetize their online influence by sharing information about brands and products they are passionate about launches next week in Toronto.
Scratch, synonymous with influence, credibility, and currency is integrated with social media to
allow brands to utilize the influence of avid social media networkers to aid in developing brand
engagement, building brand equity and ultimately increasing sales.
Targeting industries such as film, music, lifestyle, fashion, and technology Social Scratch will grant online influencers access to brands and their marketing campaigns within their specific area of expertise. Influencers must qualify to become a member of Social Scratch, based on strict guidelines and analytics. They are then given a Scratch Score, to which they can then build upon, increasing their overall earning potential.
“Now is the time for Social Scratch,” says Bryan Ferreira, CEO of Social Scratch. “Many advertisers are using social media each day to engage with customers but most aren’t doing a very good job at it. Social Scratch allows brands to have direct access to their consumers through opinion leaders within online social communities. We empower influence.”
Ferreira, with roots in digital nightlife entertainment guides, quickly saw the importance of
online influencers and the power they had in delivering brand messages. “I realized that
corporate social media campaigns could not work alone. Avid social media networkers are
essential to spreading brand messages directly to targeted audiences.”
Social Scratch celebrated its soft launch during the North by Northeast Music Festival, with a full roll out of the platform in July. Guerilla marketing, night projections, wild postings and online advertising will give both influencers & advertisers an opportunity to become part of this new, exclusive network.
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